Clif Kid makes organic snacks with the perfect blend of carbohydrates, protein, and fat to help nourish kids in motion. The brand is dedicated to reclaiming play and encouraging kids everywhere to get back outside, push their boundaries, and feed their adventures. Unfortunately, as the practice of ‘helicopter parenting’ grows in the US, more and more children end up in indoor, highly supervised environments.
Studies have shown that kids who spend more unsupervised time playing outside lead healthier, and more fulfilling lives. Clif Kid launched the Come Out To Play campaign in 2015 to encourage parents to allow more outdoor free time for their children. The campaign included a multi-media buy aimed at reminding parents of their own childhood with inspirational ideas to encourage free play.
