While many are prompted each year to donate food items to the Greater Chicago Food Depository, cash donations ultimately make the biggest impact. We were tasked with finding a way to encourage monetary donations during Hunger Month.
My solution was to reach consumers when they are at the moment of purchasing food. We targeted restaurants in the greater Chicago area and gave customers the option to add a donation to their final bill. By doing so, we removed nearly all of the hassle associated with giving a donation. This was paired with a GrubHub partnership offering consumers the option to round up to the minimum ordering amount. The difference was then donated.
Donations soared during Hunger Month.
